From apprentice TV cameraman to video strategist, Elliot Hornell is truly an expert in his field. In this episode, Elliot and Dave discuss a strategy first approach to video. If you're aware that you need to be using video as part of business growth...
Video marketing is one of the best ways to engage potential customers and grow your brand. Studies show that one third of online activity is spent watching videos and 59% of executives say that they'd prefer to watch a video than read a page.
But getting started with video marketing? For many marketers and business owners, it's easier said than done.
In this episode of Digital Marketing From The Coalface, we interview Elliot Hornell - an experienced video content strategist with tonnes of useful advice on getting started with your own video marketing campaigns. He tells us how to come up with ideas for - and film - videos that will engage your target audience, provides some actionable tips for scaling your video marketing and tells us about his own experiences working with brands across the UK.