Episodes

Some agencies aren't, well, agencies. They are a man or woman sitting in their pants offshoring work to a low-cost economy while charging you top dollar. If they are and it works, does it matter? In this episode of the …

Nobody cares about your website or your business. So, it's your job to make them care, at least a bit, by telling a compelling story and having a clutter-free website. Unfortunately, too many businesses expect their website's visitors to join …

Somewhat controversially, for a digital agency, we're advising people not to trust a design agency with a website project. In reality, we're saying don't trust a pure design agency because, in our view, you're very unlikely to get the website …

It's annoying when your website doesn't appear high in the search results for a search term you think it should rank for. In this episode, Alex and Dave discuss why and provide insights on how to improve things. It's a …

We believe digital marketing engagements stand a much better chance of succeeding if the CEO gets involved. By that, we don't mean approving every design iteration, and piece of copy requires their approval; we mean at the start when the …

A lot of client-agency relationships deliver incredible growth, but it's still common to hear people say that they're struggling to make their engagement bear fruit. In this episode of Digital Marketing From The Coalface, Dave and Alex talk about...

When a business outgrows its website and decides to redevelop it, there's one mistake that's often made that causes lots of pain, but it's 100% avoidable. In this episode, Alex and Dave talk about how they jumped in to rescue …

Like any aspect of life, spending money creates an emotional response, and it's no different in business. Hiring an agency to help you grow your business requires a sensible budget; therefore, you'll likely experience certain emotions as a result of...

Sometimes you can get tied in knots thinking about how to generate enquiries from your website, so in this show's episode, we go back to basics. It's a great episode for people whose web-based lead gen has gone awry or …

To kick things off in 2023, our first podcast looks at the year ahead and specifically at some of the things we're doing. We discuss content upgrades, ChatGPT, potential agency collaborations, the possibility of joining an agency network, projects,...

In this episode, Alex, Caron, Julie & Dave discuss Google's useful content update. The discussion wanders around a bit but there are some useful, we think, thoughts on the whole "pleasing Google" aspect of digital marketing.

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

Between the revolving door on Number 10 Downing St, the petrol shortage in France and the rocketing price of food in the USA, it's fair to say, we live in interesting times. So how can you get great value from …

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to …

In this episode Alex, Dave & Julie explain inbound marketing. They discuss the pros and cons and provide some very simple real-world examples of how the inbound methodology generates revenue. It's a great episode for business owners and marketing...

Marketing, and in particular digital marketing, isn't the only profession where people think they're an expert by osmosis, but sometimes it feels like it. In this episode of the show, we let off some steam but keep it positive and …

Marketing reports are a mainstay in most engagements. In fact, the majority of agencies produce them on a monthly basis. But what if we told you that most digital marketing reports were a complete waste of paper? In this episode, …

Sometimes people only think about the costs when considering working with a digital agency. But the benefits of regularly improving your online presence create a business asset that just keeps on giving. This is a great episode for business owners …

Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing content strategist Lauretta Ihonor shares her approach to mastering some of the basics.

Redeveloping your website can be a very good business move, but there are some aspects that, if you get them wrong, will bite you and bite you hard. In this show episode, Alex, Dave, and Diana discuss website redevelopment. It's …

Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commission or badge of (in) competence. In this episode, Alex and Dave discuss the merits or otherwise of agencies who …

SEO continues to perplex many business owners and marketing professionals. In this episode of the show, we answer the question, ? We talk about the importance of the wind being in the right direction, the need for a full moon …

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development specialist https://pisys.co/ asked us how Google viewed these articles, so in this episode of the …