Episodes
The Problem With HubSpot
Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platfor…
How To Market Effectively During Financially Interesting Times
Between the revolving door on Number 10 Downing St, the petrol shortage in France and the rocketing price of food in the USA, it'…
You Can't Buy Half A Pound Of SEO. Here's Why
SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie…
Inbound Marketing Explained With Examples
In this episode Alex, Dave & Julie explain inbound marketing. They discuss the pros and cons and provide some very simple real-wo…
Everyone's A F*****g Marketing Expert
Marketing, and in particular digital marketing, isn't the only profession where people think they're an expert by osmosis, but so…
Are Marketing Reports A Waste Of Time?
Marketing reports are a mainstay in most engagements. In fact, the majority of agencies produce them on a monthly basis. But what…
How Digital Agencies Can Truly Make Your Web Presence Sing
Sometimes people only think about the costs when considering working with a digital agency. But the benefits of regularly improvi…
Lauretta Ihonor, Content Strategist, Talks To Us About The Importance…
Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing co…
Don't Start A Website Redevelopment Project Until You've Listened To …
Redeveloping your website can be a very good business move, but there are some aspects that, if you get them wrong, will bite you…
Beware Agencies Who Are Just Big Corp Lackeys
Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commissi…
Ever Googled The Question What Is SEO? In This Episode We Reveal All …
SEO continues to perplex many business owners and marketing professionals. In this episode of the show, we answer the question, ?…
Create Your Own Digital Marketing Team, Warning This Podcast Contains…
To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build …
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The Episode About LinkedIn [INSERT LATEST NAME OF PULSE HERE]
LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, …
It's Not A Retainer, It Is A Retainer, Is It A Retainer?
The secret to marketing your business successfully is, as Bryony said in Episode 65, consistency. To do that, you either need to …
SEO Tactics That Definitely Won't Help You Grow
You'll find no end of SEO advice on the web. But a lot of it's out of date. Google are forever tinkering with their search algori…
How To Avoid Wasting Money Doing Digital Marketing
There are many ways to spend money on digital marketing and, therefore, many ways to waste money. In this episode, Alex and Dave …
Bryony Thomas, Author Of Watertight Marketing Talks About Effective M…
Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and…
So Your Website's Rubbish, Here's How To Fix It
In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and…
What The Hell Are You Doing Google?
For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on …
What Is A Digital Agency And How To Choose One?
In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to c…
Can AI Really Improve Your Digital Marketing?
AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode…
Websites Cost About As Much As A Car, Wait What?
It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not ac…
Do You Really Know Your Customer? You Should, Here's How
In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles,…
Digital Marketing, Trust And All That Jazz
Authenticity and honesty are crucial to the successful implementation of digital marketing. In this episode, Alex, Julie and Dave…