SEO Episodes

Sometimes you can get tied in knots thinking about how to generate enquiries from your website, so in this show's episode, we go back to basics. It's a great episode for people whose web-based lead gen has gone awry or …

To kick things off in 2023, our first podcast looks at the year ahead and specifically at some of the things we're doing. We discuss content upgrades, ChatGPT, potential agency collaborations, the possibility of joining an agency network, projects,...

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to …

Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing content strategist Lauretta Ihonor shares her approach to mastering some of the basics.

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development specialist https://pisys.co/ asked us how Google viewed these articles, so in this episode of the …

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or …

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …

In a previous podcast, with Bob Keiller, we were given a business storytelling masterclass. If you missed it, it's well worth sticking it into your playlist. In this episode, Alex and Dave expand on the subject of storytelling, this time …

If you're a digital marketer and haven't read the book, They Ask, You Answer by Marcus Sheridan you're missing a trick, a huge one. We mention the book a lot in our shows so we decided to reach out and …

In this, the 50th, episode of the show Caron, Julie, Alex and Dave discuss how to save a fortune by testing your business idea before spending any money. It's a great episode if you're about to make an investment in …

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.