PPC Episodes

Nov. 18, 2022

The Problem With HubSpot

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

Episode page
Aug. 8, 2022

Create Your Own Digital Marketing Team, Warning This Podcast Contains…

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

Episode page
June 8, 2022

Can AI Really Improve Your Digital Marketing?

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or …

Episode page
March 3, 2022

How To Generate Business From Your Website

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

Episode page
Nov. 23, 2021

How To Spend Your Digital Marketing Budget

With SEO, PPC, social media and email marketing to think about, It's hard to know how you should allocate and spend your marketing budget. Rules like the 80/20 or 70/20/10 split rarely hold up to close scrutiny, so we're offering …

Episode page
Oct. 14, 2021

So How Long Should Digital Marketing Take To Work?

Alex, Julie & Dave discuss the vexed question of how long it should take for digital marketing to start working. This is a great episode for businesses just starting out on their digital journey but there's plenty of insights for …

Episode page
Oct. 5, 2021

Is There A Difference Between Digital Marketing & Traditional Marketi…

Julie and Dave discuss traditional marketing and digital marketing to find the main differences and decide there aren't that many.

Episode page
Oct. 2, 2021

How To Check Your Competitors Websites And Why

Alex and Dave discuss competitor analysis, the process of unpicking your competitors' websites and Alex gets into trouble, again, for using jargon.

Episode page
Sept. 24, 2021

Paid Search Discussed In Plain English

Alex & Dave talk about using paid search tools such as Google Ads. A useful listen for people who want to avoid wasting money!

Episode page
Sept. 17, 2021

How To Generate Enquiries Online

Dave & Alex discuss and demystify the process of getting website visitors and generating enquiries from search and social.

Episode page
Sept. 14, 2021

A Fun Introduction to Digital Marketing

Alex and Dave discuss the digital marketing big picture and Alex gets into trouble with Dave for using jargon!

Episode page