Digital PR Episodes

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to …

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

In this episode of the show, we explore business storytelling with the master, Bob Keiller. For many Bob needs no introduction, for those who don't know him we can't recommend this episode of the show highly enough. Storytelling is such …

In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.

As we launch ourselves headlong into a new year it's tempting to bite off more than you can chew. In this episode of the show, we discuss some evergreen digital marketing baby steps guaranteed to build the right foundation for …

Social media can play a role in your business growth plans but don't use the random acts of social approach, create a plan. In this episode Julie and Dave, but mainly Julie, provide some essential guidance on using social media …

Alex, Julie & Dave talk about the dark arts of link building. We peel back its cloak and find it's naked underneath.

Dave & Alex discuss and demystify the process of getting website visitors and generating enquiries from search and social.

Alex and Dave discuss the digital marketing big picture and Alex gets into trouble with Dave for using jargon!