Digital Marketing From The Coalface
Digital marketing advice, tips and opinions from people actively working on campaigns. Simple plain English help from people at the coalface for people at the coalface of digital marketing, business development and sales.
Recent Episodes
So Your Website's Rubbish, Here's How To Fix It
June 27, 2022
In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and feel, although this can be a factor. It's a great episode for business owners and marketing m…
What The Hell Are You Doing Google?
June 20, 2022
For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …
What Is A Digital Agency And How To Choose One?
June 13, 2022
In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to choose one that's right for your organisation. The recording was interrupted because of an alter…
Can AI Really Improve Your Digital Marketing?
June 8, 2022
AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or run camp…
Websites Cost About As Much As A Car, Wait What?
May 31, 2022
It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not actually that easy to answer. In this episode of the show, we welcome Red Evo stalwart Rob Harris…
Do You Really Know Your Customer? You Should, Here's How
May 23, 2022
In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they ar…
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