Digital Marketing From The Coalface

Digital Marketing From The Coalface

Digital marketing advice, tips and opinions from people actively working on campaigns. Simple plain English help from people at the coalface for people at the coalface of digital marketing, business development and sales.

Recent Episodes

Technical Lead Generation Web Design Web Development ,E

So Your Website's Rubbish, Here's How To Fix It

June 27, 2022

In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and feel, although this can be a factor. It's a great episode for business owners and marketing m…

SEO Content Marketing Digital PR Lead Generation

What The Hell Are You Doing Google?

June 20, 2022

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

Agency Chat

What Is A Digital Agency And How To Choose One?

June 13, 2022

In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to choose one that's right for your organisation. The recording was interrupted because of an alter…

PPC SEO Content Marketing Technical

Can AI Really Improve Your Digital Marketing?

June 8, 2022

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or run camp…

Web Design Web Development Web Development Replatforming Migrations

Websites Cost About As Much As A Car, Wait What?

May 31, 2022

It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not actually that easy to answer. In this episode of the show, we welcome Red Evo stalwart Rob Harris…

SEO Content Marketing Digital PR Agency Chat

Do You Really Know Your Customer? You Should, Here's How

May 23, 2022

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they ar…