Season 1

Some agencies aren't, well, agencies. They are a man or woman sitting in their pants offshoring work to a low-cost economy while charging you top dollar. If they are and it works, does it matter? In this episode of the …

Nobody cares about your website or your business. So, it's your job to make them care, at least a bit, by telling a compelling story and having a clutter-free website. Unfortunately, too many businesses expect their website's visitors to join …

Somewhat controversially, for a digital agency, we're advising people not to trust a design agency with a website project. In reality, we're saying don't trust a pure design agency because, in our view, you're very unlikely to get the website …

It's annoying when your website doesn't appear high in the search results for a search term you think it should rank for. In this episode, Alex and Dave discuss why and provide insights on how to improve things. It's a …

We believe digital marketing engagements stand a much better chance of succeeding if the CEO gets involved. By that, we don't mean approving every design iteration, and piece of copy requires their approval; we mean at the start when the …

A lot of client-agency relationships deliver incredible growth, but it's still common to hear people say that they're struggling to make their engagement bear fruit. In this episode of Digital Marketing From The Coalface, Dave and Alex talk about...

When a business outgrows its website and decides to redevelop it, there's one mistake that's often made that causes lots of pain, but it's 100% avoidable. In this episode, Alex and Dave talk about how they jumped in to rescue …

Like any aspect of life, spending money creates an emotional response, and it's no different in business. Hiring an agency to help you grow your business requires a sensible budget; therefore, you'll likely experience certain emotions as a result of...

To kick things off in 2023, our first podcast looks at the year ahead and specifically at some of the things we're doing. We discuss content upgrades, ChatGPT, potential agency collaborations, the possibility of joining an agency network, projects,...

In this episode, Alex, Caron, Julie & Dave discuss Google's useful content update. The discussion wanders around a bit but there are some useful, we think, thoughts on the whole "pleasing Google" aspect of digital marketing.

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

Between the revolving door on Number 10 Downing St, the petrol shortage in France and the rocketing price of food in the USA, it's fair to say, we live in interesting times. So how can you get great value from …

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to …

In this episode Alex, Dave & Julie explain inbound marketing. They discuss the pros and cons and provide some very simple real-world examples of how the inbound methodology generates revenue. It's a great episode for business owners and marketing...

Marketing, and in particular digital marketing, isn't the only profession where people think they're an expert by osmosis, but sometimes it feels like it. In this episode of the show, we let off some steam but keep it positive and …

Marketing reports are a mainstay in most engagements. In fact, the majority of agencies produce them on a monthly basis. But what if we told you that most digital marketing reports were a complete waste of paper? In this episode, …

Sometimes people only think about the costs when considering working with a digital agency. But the benefits of regularly improving your online presence create a business asset that just keeps on giving. This is a great episode for business owners …

Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing content strategist Lauretta Ihonor shares her approach to mastering some of the basics.

Redeveloping your website can be a very good business move, but there are some aspects that, if you get them wrong, will bite you and bite you hard. In this show episode, Alex, Dave, and Diana discuss website redevelopment. It's …

Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commission or badge of (in) competence. In this episode, Alex and Dave discuss the merits or otherwise of agencies who …

SEO continues to perplex many business owners and marketing professionals. In this episode of the show, we answer the question, ? We talk about the importance of the wind being in the right direction, the need for a full moon …

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development specialist https://pisys.co/ asked us how Google viewed these articles, so in this episode of the …

The secret to marketing your business successfully is, as Bryony said in Episode 65, consistency. To do that, you either need to create your own marketing team or work with an agency, these are the only two viable options. In …

You'll find no end of SEO advice on the web. But a lot of it's out of date. Google are forever tinkering with their search algorithms and tactics that worked 5 years (or 5 months) ago could now land your …

There are many ways to spend money on digital marketing and, therefore, many ways to waste money. In this episode, Alex and Dave discuss how to avoid wasting money on digital marketing, so you get more value from the money …

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations and focused on the needs of established SMEs looking to...

In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and feel, although this can be a factor. It's a great episode for business owners and marketing managers who …

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to choose one that's right for your organisation. The recording was interrupted because of an altercation between an owl and …

It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not actually that easy to answer. In this episode of the show, we welcome Red Evo stalwart …

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …

Authenticity and honesty are crucial to the successful implementation of digital marketing. In this episode, Alex, Julie and Dave talk about doing the right thing and being honest in the way digital marketers work with customers. Even if it means...

Getting more value from the website visitors you're already getting makes a lot of sense. Many people focus all their efforts on increasing website traffic but could be missing a trick. AJ Davis, a former Google employee and conversion optimisation...

In this episode of the show Kelsey Johnson from AWeber talks about email marketing. It's a great episode for people who need some clear guidance on how to get started with email marketing and avoid the usual pitfalls.

In a previous podcast, with Bob Keiller, we were given a business storytelling masterclass. If you missed it, it's well worth sticking it into your playlist. In this episode, Alex and Dave expand on the subject of storytelling, this time …

You can create a great looking website on a shoestring budget by sidestepping the design process. In other words, you buy a ready-made design or template and focus your efforts on your content. In this episode of the show, Alex, …

If you're a digital marketer and haven't read the book, They Ask, You Answer by Marcus Sheridan you're missing a trick, a huge one. We mention the book a lot in our shows so we decided to reach out and …

John Mellis has been a familiar voice on radio for over 25 years. In this episode of the show, John tells us about his career and how he's now helping businesses start and run their own podcast. It's a great …

Here at Red Evolution, we're all about inbound marketing but we're not anti outbound. In this fascinating episode of the show, Dan Englander from Sales Schema talks about taking a systematic approach to outbound marketing that actually works.

In this, the 50th, episode of the show Caron, Julie, Alex and Dave discuss how to save a fortune by testing your business idea before spending any money. It's a great episode if you're about to make an investment in …

In this fascinating episode of the show, former Fifth Ring CEO Clif Collier talks about how brand has perhaps become lost in a sea of mediocrity and me too digital marketing.

In this episode Alex, Julie and Dave talk about how Julie became a digital marketer. This episode isn't just a careers lesson, it's a great insight into how marketing has morphed into digital marketing but has it changed that much?

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

In this episode of the show, we explore business storytelling with the master, Bob Keiller. For many Bob needs no introduction, for those who don't know him we can't recommend this episode of the show highly enough. Storytelling is such …

Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how …

Most marketers understand the importance of blogging but based on the popularity of a blog post on our website lots of people are confused about the purpose of a blog. In this episode, we discuss blogs and their purpose.

Buying a tool like HubSpot or Pardot is a shrewd move. These platforms help to get the maximum return on digital marketing spending. But the software alone won't do this, you need a team or partner. In this episode of …

In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.

People in business want to succeed, they have the will to win, but that's not enough. To succeed you need to have the will to do the work required to win, not the same thing. In this episode Caron, Julie …