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Some agencies aren't, well, agencies. They are a man or woman sitting in their pants offshoring work to a low-cost economy while charging you top dollar. If they are and it works, does it matter? In this episode of the …
Like any aspect of life, spending money creates an emotional response, and it's no different in business. Hiring an agency to help you grow your business requires a sensible budget; therefore, you'll likely experience certain emotions as a result of...
To kick things off in 2023, our first podcast looks at the year ahead and specifically at some of the things we're doing. We discuss content upgrades, ChatGPT, potential agency collaborations, the possibility of joining an agency network, projects,...
Marketing reports are a mainstay in most engagements. In fact, the majority of agencies produce them on a monthly basis. But what if we told you that most digital marketing reports were a complete waste of paper? In this episode, …
Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commission or badge of (in) competence. In this episode, Alex and Dave discuss the merits or otherwise of agencies who …
To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …
In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to choose one that's right for your organisation. The recording was interrupted because of an altercation between an owl and …
In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …
In a previous podcast, with Bob Keiller, we were given a business storytelling masterclass. If you missed it, it's well worth sticking it into your playlist. In this episode, Alex and Dave expand on the subject of storytelling, this time …
You can create a great looking website on a shoestring budget by sidestepping the design process. In other words, you buy a ready-made design or template and focus your efforts on your content. In this episode of the show, Alex, …
If you're a digital marketer and haven't read the book, They Ask, You Answer by Marcus Sheridan you're missing a trick, a huge one. We mention the book a lot in our shows so we decided to reach out and …
Here at Red Evolution, we're all about inbound marketing but we're not anti outbound. In this fascinating episode of the show, Dan Englander from Sales Schema talks about taking a systematic approach to outbound marketing that actually works.
In this, the 50th, episode of the show Caron, Julie, Alex and Dave discuss how to save a fortune by testing your business idea before spending any money. It's a great episode if you're about to make an investment in …
In this fascinating episode of the show, former Fifth Ring CEO Clif Collier talks about how brand has perhaps become lost in a sea of mediocrity and me too digital marketing.
In this episode Alex, Julie and Dave talk about how Julie became a digital marketer. This episode isn't just a careers lesson, it's a great insight into how marketing has morphed into digital marketing but has it changed that much?