Lead Generation Episodes

Google's ad platform is a great way to generate business. It's also a great way to waste your marketing budget. In this episode, we discuss doing the former and avoiding the latter.

Somewhat controversially, for a digital agency, we're advising people not to trust a design agency with a website project. In reality, we're saying don't trust a pure design agency because, in our view, you're very unlikely to get the website …

It's annoying when your website doesn't appear high in the search results for a search term you think it should rank for. In this episode, Alex and Dave discuss why and provide insights on how to improve things. It's a …

Sometimes you can get tied in knots thinking about how to generate enquiries from your website, so in this show's episode, we go back to basics. It's a great episode for people whose web-based lead gen has gone awry or …

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and feel, although this can be a factor. It's a great episode for business owners and marketing managers who …

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

Getting more value from the website visitors you're already getting makes a lot of sense. Many people focus all their efforts on increasing website traffic but could be missing a trick. AJ Davis, a former Google employee and conversion optimisation...

In this episode of the show Kelsey Johnson from AWeber talks about email marketing. It's a great episode for people who need some clear guidance on how to get started with email marketing and avoid the usual pitfalls.

In this, the 50th, episode of the show Caron, Julie, Alex and Dave discuss how to save a fortune by testing your business idea before spending any money. It's a great episode if you're about to make an investment in …

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.

Social media can play a role in your business growth plans but don't use the random acts of social approach, create a plan. In this episode Julie and Dave, but mainly Julie, provide some essential guidance on using social media …

Following on from the last podcast about keywords, in this one we're talking about how to use them effectively as part of your lead generation activity.

With SEO, PPC, social media and email marketing to think about, It's hard to know how you should allocate and spend your marketing budget. Rules like the 80/20 or 70/20/10 split rarely hold up to close scrutiny, so we're offering …