Content Marketing Episodes

Jan. 13, 2023

A Fast Paced Lead Generation & SEO Recap

Sometimes you can get tied in knots thinking about how to generate enquiries from your website, so in this show's episode, we go back to basics. It's a great episode for people whose web-based lead gen has gone awry or …

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Jan. 5, 2023

Not A Beginning Of Year Digital Marketing Checklist

To kick things off in 2023, our first podcast looks at the year ahead and specifically at some of the things we're doing. We discuss content upgrades, ChatGPT, potential agency collaborations, the possibility of joining an agency network, projects,...

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Nov. 18, 2022

The Problem With HubSpot

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

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Oct. 11, 2022

You Can't Buy Half A Pound Of SEO. Here's Why

SEO is often bought and sold as a commodity product, but this approach rarely generates results. To make a real difference, Julie and Alex argue that any work that's undertaken to optimise your website for a search engine has to …

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Sept. 2, 2022

Lauretta Ihonor, Content Strategist, Talks To Us About The Importance…

Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing content strategist Lauretta Ihonor shares her approach to mastering some of the basics.

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Aug. 1, 2022

The Episode About LinkedIn [INSERT LATEST NAME OF PULSE HERE]

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development specialist https://pisys.co/ asked us how Google viewed these articles, so in this episode of the …

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June 20, 2022

What The Hell Are You Doing Google?

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

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June 8, 2022

Can AI Really Improve Your Digital Marketing?

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or …

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May 23, 2022

Do You Really Know Your Customer? You Should, Here's How

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …

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April 18, 2022

How To Get Started With Email Marketing With Kelsey Johnson From AWeb…

In this episode of the show Kelsey Johnson from AWeber talks about email marketing. It's a great episode for people who need some clear guidance on how to get started with email marketing and avoid the usual pitfalls.

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April 12, 2022

Telling Stories In A Digital Marketing Context

In a previous podcast, with Bob Keiller, we were given a business storytelling masterclass. If you missed it, it's well worth sticking it into your playlist. In this episode, Alex and Dave expand on the subject of storytelling, this time …

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April 4, 2022

We Asked, Marcus Sheridan Answered

If you're a digital marketer and haven't read the book, They Ask, You Answer by Marcus Sheridan you're missing a trick, a huge one. We mention the book a lot in our shows so we decided to reach out and …

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March 3, 2022

How To Generate Business From Your Website

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

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Feb. 25, 2022

Business Storytelling With Bob Keiller

In this episode of the show, we explore business storytelling with the master, Bob Keiller. For many Bob needs no introduction, for those who don't know him we can't recommend this episode of the show highly enough. Storytelling is such …

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Feb. 21, 2022

The secret(s) to successful content marketing with Kelly Gilmour-Gras…

Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how …

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