Alex, Julie & Dave discuss the vexed question of how long it should take for digital marketing to start working. This is a great episode for businesses just starting out on their digital journey but there's plenty of insights for seasoned pros as well.
Some digital marketing tactics, such as pay per click advertising, can deliver reasonably fast results. Others such as search engine optimisation take longer, sometimes a lot longer.
We pick through most of the popular digital marketing tactics and explain how long they usually take to start bringing in enquiries and explain why.
It's a great episode for people frustrated by a lack of traction or for people trying to decide where to concentrate their budget.