Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using the tool...
We think HubSpot's a fantastic tool. That's why we're official partners and use the software to grow our own business. But we won't pretend that it's perfect. Time and time again, we hear from businesses who've bought HubSpot, but don't find it helpful. Or businesses that have been saddled with a subscription that they don't really know how to use.
And this all-too-familiar situation isn't their fault. For all it's strengths, HubSpot is a fairly complex bit of kit that does need to be set up properly. To make the most of it, you'll also need to get everyone involved. Sales and marketing teams have to be using it in an integrated or joined-up fashion to make good use of HubSpot's workflows and marketing automation, reporting and pipeline functionality.
In this episode of Digital Marketing From The Coalface, Julie, David and Alex sit down to have a structured discussion about getting the most out of your HubSpot portal – and avoiding situations where you're paying for an expensive tool that doesn't deliver.