Feb. 21, 2022

The secret(s) to successful content marketing with Kelly Gilmour-Grassam

Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how to...


Kelly's been running a content agency for over eight years now, so it's fair to say that she knows a thing or two about writing copy that moves the dial.

In this episode of Digital Marketing From The Coalface, we talk to her about coming up with content ideas, creating strategies that stick, and interviewing subject-matter experts to create quick blog posts that build your authority.

In the interests of helping you make a success of your content marketing endeavours, we also grilled her for tips on establishing a unique voice for your brand, and chatted about the best way to promote the content you've worked so hard to create. 

It's a long one, but it's packed with useful info that'll help you plan, write, publish and promote knock-out content.