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It's annoying when your website doesn't appear high in the search results for a search term you think it should rank for. In this episode, Alex and Dave discuss why and provide insights on how to improve things. It's a great episode for business...
The definition of a good website varies. Websites that look great can be outranked by sites that, well, rank great. If you're a business owner who's invested a lot of time and money on your website only to see it out-ranked by a site that looks, ahem, a bit rubbish, it can be irritating.
But the problem is, search engines are less interested in your site's look and feel than you; it's not a major metric for search engine success. Alex and Dave dig into the subject in this episode of the show and shine a light on the things that will help you get more traction in Google and the other search engines.
