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We believe digital marketing engagements stand a much better chance of succeeding if the CEO gets involved. By that, we don't mean approving every design iteration, and piece of copy requires their approval; we mean at the start when the strategy is...
CEOs are generally busy people, so they can keep digital projects at arm's length; leave it to the minions; not my problem. But in our view, smart CEOs don't do this; they find the time to engage and add value to the process of creating the right digital strategy.
In this episode of the show, Alex and Dave discuss the subject of smart CEOs getting involved in digital projects.
