Bryony Thomas, Author Of Watertight Marketing Talks About Effective Marketing

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations and focused on the needs of established SMEs looking to grow beyond their visionary founder.

Details of the Free book are: watertightmarketing.com/freebook

In this episode Bryony expands on the idea that with marketing you need to start at the end - what do you want people to do, what are you trying to achieve. Just listen to it :)