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Stuart Harrison from business development consultancy Solar Flare chats to Dave about the much-misunderstood connections between BD, Sales & Marketing.
In this episode of our podcast, Stuart and Dave discuss the possible disconnect between BD, Sales & Marketing. Stuart talks about how BD is often confused with other disciplines, most often sales, and how old school BD people are sometimes out of step with the opportunities digital marketing presents.
It's a great listen for traditional BD/Sales/Marketing people as well as a useful insight for digital marketing professionals.
