Having discussed the cost of digital marketing in the last episode, in this episode of the show we discuss the cost of not doing digital marketing. Alex was in the red corner and Dave was in the blue.
We've established that digital marketing helps you reach your ideal customers; generate leads and grow your business but we've never drilled into the cost of neglecting your digital marketing.
In this episode, we talk about the opportunity cost associated with letting your competitors steal valuable web traffic, the long-term consequences of neglecting your online presence for months or years at a time, and the challenges you're likely to face if you're trying to grow a site that hasn't invested in any sort of digital marketing.
We do our best to avoid coming across all doom and gloom, but it's fair to say that you'll miss out on a lot of opportunities if you don't dive in and start trying to grow your brand online.