Effective web content has to tick a lot of boxes. In this episode of Digital Marketing From The Coalface, health and wellbeing content strategist Lauretta Ihonor shares her approach to mastering some of the basics.
The internet's a pretty crowded place, and anyone investing in content marketing will know that it's incredibly important to make sure that your content stands out. In this episode of Digital Marketing From The Coalface, we ask Lauretta Ihonor - a health and wellbeing content strategist who's worked with some of the biggest names in the business - how she goes about writing stand-out content.
We provide more insight into the importance of writing in plain English, notes on profiling your audiance so that you can write content that really resonates with them, and some incredibly detailed advice for anyone looking to make sure that their content has universal appeal - without diluting their brand voice.
In short, it's a must-listen for anyone who plans to invest in content marketing and wants to see good growth in the first 6-12 months.