Nov. 19, 2021

Is It Time To Shut The Gate On Gated Content?

Has gated content had its day as a way of coercing people to give you their contact details? Alex and Dave chat it through and come to a conclusion. It's a great episode for people thinking about creating a campaign around gated content.

Gated content has been used to force people to provide their contact details in exchange for a white paper or e-book for years. But we think it's time to park this as a tactic for building a mailing list. We do however agree there are some instances where it may still be useful.