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Has gated content had its day as a way of coercing people to give you their contact details? Alex and Dave chat it through and come to a conclusion. It's a great episode for people thinking about creating a campaign around gated content.
Gated content has been used to force people to provide their contact details in exchange for a white paper or e-book for years. But we think it's time to park this as a tactic for building a mailing list. We do however agree there are some instances where it may still be useful.
