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There's often a belief that securing more business from your website requires more traffic or website visitors, not so. It's likely if your website is getting visitors there are things you could do to convert more of them into enquiries. This...
Growing a website takes time and effort. More often than not, you'll be spending that time and effort trying to attract more traffic, but it's important to remember that you need to work on converting your existing visitors too.
Chances are that you're losing a significant percentage of potential customers because your landing pages aren't laid out correctly or because you're saying the wrong thing. Maybe you've failed to establish yourself as a credible and trustworthy brand or picked product pictures that putting people off their purchase. Maybe your contact form is too complicated or your buttons are the wrong colour...
The list's endless, but there is a proven and reliable way of eliminating these problems and getting more out of your web visitors. Known as CRO or conversion rate optimisation, this step-by-step process helps you work through potential issues and create web pages that get you more leads and (ultimately) more business. This podcast tells you how to get started with CRO and start building a thriving website that generates business.
