Getting more value from the website visitors you're already getting makes a lot of sense. Many people focus all their efforts on increasing website traffic but could be missing a trick. AJ Davis, a former Google employee and conversion optimisation...
CRO or conversion rate optimisation is a hot topic at the moment, and with good reason too. Who wouldn't want to get more out of their existing web audiance, or increase leads without spending thousands on growing their web traffic? Thing is, there's a right and a wrong way to go about optimising for conversions.
To help you get started, we asked AJ Davis - a former Google employee and conversion optimisation expert who heads up Experiment Zone https://experimentzone.com/ - for her top tips on improving your website. She talks us through the importance of user testing and data gathering, goes into detail about how she comes up with and tests a hypothesis and walks us through the importance of creating a culture of experimentation.
She also talks about some truly fascinating case studies with unexpected results, and shows us why it's foolish to assume anything in the world of digital marketing.
If you've got an hour to kill and you want a crash course from one of the industry's most experienced veterans, this is well worth a listen.