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If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a page until it resonates …
In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt …
More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.
In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.
There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off …
Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of …
We've just migrated our website to HubSpot and we love it. Other people swear br Craft CMS and some WordPress. But, like our podcast hosts, these are just a bunch of tools. Don't pick a digital partner purely because they …
After a pitch went wrong, Dave and Alex consoled each other and discussed the lessons learned.
Sometimes businesses change agency, it's all part of the game. The way some agencies deal with this is silly. In this episode of the podcast we mention how an agency that took a client off us shot themselves in the …
In this episode Alex and Dave talk about checking your strategic direction and understanding who you are and who you're for.
Selling seemingly boring products doesn't mean you're doomed to creating a boring website. In this episode Alex and Dave will bore you to tears talking about how not to be boring. It's not boring, honest.
In this week's coalface chat we discuss tenders from an agency perspective and Alex sort of rants on about something dull.
Google and most large organisations wax lyrical about how much they value customers while simultaneaouly being utter rubbish at supporting them. Discussing that got top billing this week as well as lots of other interesting coalface chat.
A great e-book thing dropped into our inbox so we discussed it along with another load of old nonsense about our week at the coalface of digital marketing.
More from Alex and Dave as they discuss their week at the coalface of digital marketing. This week subjects include ITT's and viral videos.
In this episode of the show, Alex shows us all what happens when you take the time to prepare.
In this weeks fireside chat about digital marketing, Alex and Dave discuss rescuing businesses from bad agency experiences and lots of other stuff. We like to think of it as inane chatter at it's absolute best.
More chatter with Alex and Dave as they discuss their week at the coalface of digital marketing. This week we start off with a tail about a poor wee scammer.
This week, and for the next wee while we will try out a different format. We're simply going to chat about our week at the coal face of digital marketing. We'll cover stuff we did with some nice banter and …
With so many channels available to market your business online it's easy to feel overwhelmed and stick with what you know. But that's a mistake and potentially a costly one. In this episode Alex and Dave discuss how to avoid …
The Google Ads PPC platform is a monster that can gobble up your budget and spit you out with absolutely nothing to show for it. But this is very easy to avoid, and in this episode of the show, we …
In this episode, which is episide 100, Alex and Dave have a moan about the garbage people post on their company websites and social media and offer some thoughts on how not to be one of those people. It's a …
The term Revenue Operations, often shortened to RevOps, is well used in the USA and quickly gaining traction here in the UK, but what does it mean? If you Google it, you'll find lots of stuff, but it's all a …
Ask business owners about their CRM and they will either extol the virtues or pull a face. People that pull a face have often tried and failed so in this episode we distil it right down and talk about why …