In this episode of the show, we explore business storytelling with the master, Bob Keiller. For many Bob needs no introduction, for those who don't know him we can't recommend this episode of the show highly enough. Storytelling is such …
Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how …
Most marketers understand the importance of blogging but based on the popularity of a blog post on our website lots of people are confused about the purpose of a blog. In this episode, we discuss blogs and their purpose.
Buying a tool like HubSpot or Pardot is a shrewd move. These platforms help to get the maximum return on digital marketing spending. But the software alone won't do this, you need a team or partner. In this episode of …
In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.
People in business want to succeed, they have the will to win, but that's not enough. To succeed you need to have the will to do the work required to win, not the same thing. In this episode Caron, Julie …
Using plain English makes business sense and in this episode of the show, Alex and Dave discuss some common content cockups and how to avoid them. It's a great show for people who lack confidence when it comes to writing …
Have you ever considered going Headless? In this episode of the show, Julie and Dave talk about the tool used to manage website content, the content management system or CMS. They mostly avoid geek-speak and provide some much-needed clarity on …
From apprentice TV cameraman to video strategist, Elliot Hornell is truly an expert in his field. In this episode, Elliot and Dave discuss a strategy first approach to video. If you're aware that you need to be using video as …
As we launch ourselves headlong into a new year it's tempting to bite off more than you can chew. In this episode of the show, we discuss some evergreen digital marketing baby steps guaranteed to build the right foundation for …
Social media can play a role in your business growth plans but don't use the random acts of social approach, create a plan. In this episode Julie and Dave, but mainly Julie, provide some essential guidance on using social media …
In this episode Alex talks about his journey to becoming a digital marketing expert, but don't worry, we talk about interesting stuff as well.
In this episode, we let off a bit of steam because the contents of our bladders sometimes boil over when we see what some so-called experts do to people's (websites) businesses.
Following on from the last podcast about keywords, in this one we're talking about how to use them effectively as part of your lead generation activity.
If you're confused about keywords, what they are and how to find them, this episode of the show is for you.
In this episode, we discuss the three main aspects of having and running a website that you need to get right for the site to work for your business.
In this show, we discuss website audits and why they make sense even if you've just had your website redesigned.
In this episode, Bruce Skinner returns to talk about his structured approach to business growth. It's another long one but has some great advice and help for new and expanding businesses.
With SEO, PPC, social media and email marketing to think about, It's hard to know how you should allocate and spend your marketing budget. Rules like the 80/20 or 70/20/10 split rarely hold up to close scrutiny, so we're offering …
Has gated content had its day as a way of coercing people to give you their contact details? Alex and Dave chat it through and come to a conclusion. It's a great episode for people thinking about creating a campaign …
If you're in marketing you will have heard of Hubspot, but what is it? In this episode of the show we explain and discuss the platform in plain English minus the sales pitch you get from Hubspot. We love Hubspot …
In this episode of the show, we talk about some quick wins to improve your website's performance. These tips might just help you to secure more leads!
There's often a belief that securing more business from your website requires more traffic or website visitors, not so. It's likely if your website is getting visitors there are things you could do to convert more of them into enquiries. …
Unless you've got an in-house team getting your digital marketing right depends on finding the right agency. In this podcast, Julie and Dave guide you through the process of doing that.