Episodes

Redeveloping your website can be a very good business move, but there are some aspects that, if you get them wrong, will bite you and bite you hard. In this show episode, Alex, Dave, and Diana discuss website redevelopment. It's …

Experience has shown us that some agencies will, sadly, sell their client the software solution that earns them the best commission or badge of (in) competence. In this episode, Alex and Dave discuss the merits or otherwise of agencies who …

SEO continues to perplex many business owners and marketing professionals. In this episode of the show, we answer the question, ? We talk about the importance of the wind being in the right direction, the need for a full moon …

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

LinkedIn Pulse, or whatever they are calling it now, is a LinkedIn platform for publishing articles. From The Coalface listener, Peter Henderson of software development specialist https://pisys.co/ asked us how Google viewed these articles, so in this episode of the …

The secret to marketing your business successfully is, as Bryony said in Episode 65, consistency. To do that, you either need to create your own marketing team or work with an agency, these are the only two viable options. In …

You'll find no end of SEO advice on the web. But a lot of it's out of date. Google are forever tinkering with their search algorithms and tactics that worked 5 years (or 5 months) ago could now land your …

There are many ways to spend money on digital marketing and, therefore, many ways to waste money. In this episode, Alex and Dave discuss how to avoid wasting money on digital marketing, so you get more value from the money …

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations and focused on the needs of established SMEs looking to...

In this episode of the show, we talked about what makes a website "rubbish". Perhaps surprisingly, this doesn't mean the look and feel, although this can be a factor. It's a great episode for business owners and marketing managers who …

For many business owners, the way Google ranks web pages is confusing. They simply don't understand why their competitors are on page one and they are nowhere to be seen. They simply don't know what Google is doing. In this …

In a windswept field in Cornwall, Caron and Dave discuss what a digital marketing agency actually does and, importantly, how to choose one that's right for your organisation. The recording was interrupted because of an altercation between an owl and …

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or …

It's not unreasonable for businesses to want to know how much they need to invest in their new website. The thing is, it's not actually that easy to answer. In this episode of the show, we welcome Red Evo stalwart …

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This …

Authenticity and honesty are crucial to the successful implementation of digital marketing. In this episode, Alex, Julie and Dave talk about doing the right thing and being honest in the way digital marketers work with customers. Even if it means...

Getting more value from the website visitors you're already getting makes a lot of sense. Many people focus all their efforts on increasing website traffic but could be missing a trick. AJ Davis, a former Google employee and conversion optimisation...

In this episode of the show Kelsey Johnson from AWeber talks about email marketing. It's a great episode for people who need some clear guidance on how to get started with email marketing and avoid the usual pitfalls.

In a previous podcast, with Bob Keiller, we were given a business storytelling masterclass. If you missed it, it's well worth sticking it into your playlist. In this episode, Alex and Dave expand on the subject of storytelling, this time …

You can create a great looking website on a shoestring budget by sidestepping the design process. In other words, you buy a ready-made design or template and focus your efforts on your content. In this episode of the show, Alex, …

If you're a digital marketer and haven't read the book, They Ask, You Answer by Marcus Sheridan you're missing a trick, a huge one. We mention the book a lot in our shows so we decided to reach out and …

John Mellis has been a familiar voice on radio for over 25 years. In this episode of the show, John tells us about his career and how he's now helping businesses start and run their own podcast. It's a great …

Here at Red Evolution, we're all about inbound marketing but we're not anti outbound. In this fascinating episode of the show, Dan Englander from Sales Schema talks about taking a systematic approach to outbound marketing that actually works.

In this, the 50th, episode of the show Caron, Julie, Alex and Dave discuss how to save a fortune by testing your business idea before spending any money. It's a great episode if you're about to make an investment in …