May 23, 2022

Do You Really Know Your Customer? You Should, Here's How

In this episode, Julie and Dave discuss what are formally called buyer personas. In normal language, these are customer profiles, and despite often getting a bad press, and being dismissed as marketing flowery speak, they are far from it. This is a...

Just like offline marketing, where digital marketing is concerned knowing your customer is important. Knowing their search habits, favourite social platforms, and preferred content types such as blogs, podcasts and videos, all add up to more effective use of your marketing budget.

Yet this is still overlooked by so many people who are trying to find more customers online. In this episode we talk about creating buyer personas and why it makes financial sense to spend time on this important work.