Content Marketing Episodes

Feb. 21, 2022

The secret(s) to successful content marketing with Kelly Gilmour-Gras…

Not sure how to come up with a content marketing strategy that delivers results? We’re sitting down with Kelly Gilmour-Grassam - director of Manchester-based content marketing agency Making You Content - to peel back the curtain and show you how …

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Feb. 18, 2022

So, What Is The Purpose Of A Blog?

Most marketers understand the importance of blogging but based on the popularity of a blog post on our website lots of people are confused about the purpose of a blog. In this episode, we discuss blogs and their purpose.

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Feb. 9, 2022

5 Digital Marketing Myths Well And Truly Busted

In this episode, Alex and Dave bust 5 common digital marketing myths starting with the idea that simply having a website is enough to succeed online.

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Jan. 18, 2022

Want To Use Video Effectively? Don't Miss This Guest Episode With Ell…

From apprentice TV cameraman to video strategist, Elliot Hornell is truly an expert in his field. In this episode, Elliot and Dave discuss a strategy first approach to video. If you're aware that you need to be using video as …

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Jan. 14, 2022

Follow These Simple Steps And Kick Start Your 2022 Digital Lead Gen E…

As we launch ourselves headlong into a new year it's tempting to bite off more than you can chew. In this episode of the show, we discuss some evergreen digital marketing baby steps guaranteed to build the right foundation for …

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Dec. 10, 2021

How To Use Keywords To Generate Business

Following on from the last podcast about keywords, in this one we're talking about how to use them effectively as part of your lead generation activity.

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Nov. 23, 2021

How To Spend Your Digital Marketing Budget

With SEO, PPC, social media and email marketing to think about, It's hard to know how you should allocate and spend your marketing budget. Rules like the 80/20 or 70/20/10 split rarely hold up to close scrutiny, so we're offering …

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Nov. 1, 2021

Three Ways To Take The Pain Out Of Content Creation

The relationship between digital marketing and content is well established but many people find content creation challenging. This podcast is ideal for people who need a helping hand.

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Oct. 28, 2021

Who Is Your Website For?

Too many businesses build a website as a vanity project. Your website isn't for you, it's for your customers so build it for them.

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Oct. 14, 2021

So How Long Should Digital Marketing Take To Work?

Alex, Julie & Dave discuss the vexed question of how long it should take for digital marketing to start working. This is a great episode for businesses just starting out on their digital journey but there's plenty of insights for …

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Oct. 5, 2021

Is There A Difference Between Digital Marketing & Traditional Marketi…

Julie and Dave discuss traditional marketing and digital marketing to find the main differences and decide there aren't that many.

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Sept. 18, 2021

Why Digital Marketers Bang On About Content

Alex & Dave explain why digital marketing types bang on about content. Worth a listen if you're creating your own content stratregy.

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Sept. 17, 2021

How To Generate Enquiries Online

Dave & Alex discuss and demystify the process of getting website visitors and generating enquiries from search and social.

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Sept. 14, 2021

A Fun Introduction to Digital Marketing

Alex and Dave discuss the digital marketing big picture and Alex gets into trouble with Dave for using jargon!

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